Batman Day is consumerism repackaged as celebration

batman241Today is something called ”Batman Day”. Which is described on the website of DC Comics as

The annual celebration of the Dark Knight is back when Batman Day hits on September 17th! Join in on the fun with Batman Day events around the country and internationally, great discount deals and more! Check out this page for more details, as well as essential Batman graphic novels and news about Gotham City’s favorite hero.

HEY!! ENJOY BATMAN BY SPENDING MONEY! LOTS OF YOUR LOVELY MONEY! LOOK! BATMAN! is essentially the blatantly consumerist message being vomited forth from DC Comics.

It is essentially this:

I’ve nothing against the love of a character, but I’m willing to bet DC won’t be promoting a Blue Beetle day at any point in the future, or indeed, any character that isn’t universally recognised like Batman is. Which leaves us with a grubby marketing grab designed to part people’s money from their wallets for the benefit of DC and their parent company Warner Brothers, because multinational corporations that earn billions want to earn more so their executives can buy the most expensive cocaine and prostitutes money can buy.

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