DC bring Watchmen into their universe so there can be big fights

DC Comics are releasing a mini-series where Superman (the first superhero as we know it) fights Dr. Manhattan from Alan Moore and Dave Gibbons Watchmen which is an adult orientated story that DC have been trying to exploit in this way for decades and now their dream is nearly complete as this series is being billed as the one that brings Watchmen fully into the DC Universe.

This is all part of the DC Rebirth event that started last year and now looks to close with a full-fledged fight between Superman, who looks like this currently…

And Dr. Manhattan who looks like this…

This is all being masterminded by Geoff Johns, a writer who is more popular, not to mention successful than his talent belies. Of course it’ll annoy people like myself who find the idea of integrating Watchmen into the DC Universe, but it shows the lack of creative thought at DC as make no mistake, this is a last throw of the dice for some people who want to retain their very well paid jobs.

As a piece of creative bankruptcy this is probably one which will pay off. Readers and speculators alike will be drawn to it in some cases in the same way one is drawn to a car crash on the motorway, but it’ll sell, it’ll save people’s jobs and it’ll sully the one piece of Alan Moore’s work for DC that DC’s not managed to shamelessly exploit. Question is though in a year or two when this is all settled what do DC do next if there’s nobody creating new works of the quality of Watchmen? Gimmicks are fine but they’re short term sales tricks and won’t help when people are bored of Superman punching Dr. Manhattan.