ITV’s Hot Fuzz obsession

I love Edgar Wright’s Hot Fuzz. It’s a wonderful satire/homage to action film as well as British film all in one package.

ITV2 and ITV4 are those channels lurking in the depths of Freeview or whatever TV package you have. It generally shows shite like Made in Chelsea or repeats of The Professionals but it also shows films, in fact it shows films a lot, it just happens to be that they’ll show the same film every week.

IN the case of Hot Fuzz, they seem obsessed by it. People have noticed this. There’s even a Reddit thread about it. There’s not much evidence online of the multiple showings as companies don’t seem to have listings from the last decade or so, but it pops up on sites and of course Twitter has noted this too.So what exactly is going on?

Well, the solution is simple enough. TV companies buy films in a package and seeing as ITV2/4 are those channels watched when you’re pissed and channel hopping after the pub, so you’ll stop on them if you recognise something in your beer-fuelled stupor. True, you may end up watching the same film four times in a week which doesn’t just mean ITV have ran out of ideas, but it also means you’re probably drinking too much.

Fact is all these smaller channels are desperate for your views. They know also people drink. Mix the two and you’ve got ITV showing Hot Fuzz so often that you could stop watching it one night and pick up from the same point another night. Still, at least they’re showing something good, imagine if they broadcast the shite remake of Total Recall every week?

Oh, they do? Fuck.

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