A word of appreciation for Poppy’s ”3.36 (Music to Sleep To)”

Poppy is one of those internet pop sensations that happen seemingly daily. The big difference is that the fact she’s a construct of the music industry and media is etched into her entire persona creating what is a rather wonderful post-modern publicity stunt mixed with an art project that’s funded by a major label in the shape of Island Records. Aside from her music she’s best known for stuff like this…

Masterminded by Titanic Sinclair, Poppy is his latest project after the vastly underrated Mars Argo, but in among all the vaguely ironic videos and pop songs is a work of genius which is Poppy and Sinclair’s ambient album 3.36 (Music to Sleep By).

Poppy clearly shares some DNA with the KLF, and this album is reminiscent of Space, while at the same time being very much its own thing, and oh, it will help you get sleep, or even comedown nicely from whatever high you’re on. Which ultimately is the test for a good ambient album and this is very much a good ambient album so stick the headphones in, relax and enjoy.

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