Back in the 1970’s Action Man still ruled the hearts and minds of boys all over the UK, and in the mid-1970s the only other real contender for the crown were the range of Mego action figures. I loved both as a kid but the other day I was tidying up my Ebay sales/purchases and stumbled down a rabbit hole to rediscover Cyborg and Muton action figures.
Produced by Denys Fisher based off a set of Japanese toys which in themselves were Japanese offshoots of the fantastic Captain Action figure of the 60s. Released to a pre-Star Wars crowd, the backstory for the set of toys was wonderfully dark even for those Cold War days of constantly worrying about nuclear doom.
The figures featured interchangeable limbs, as well as vehicles, and they looked like nothing on earth having been adapted from Japan which at that point, was still a relatively alien culture to Westerners.Had Denys Fisher used the toys as they were in Japan it’d have been a lot weirder for kids.
The toys didn’t do well, partly because that larger size action figure was relatively expensive and secondly Star Wars ruled all. Once that film came out nothing could stop it and it’s sales of merchandise outweighed all others so Cyborg, Muton and the lesser known third figure, Android, were swept away to become barely remember things of nostalgia in the 21st century.
There was a legacy. The figures were shrunk and renamed the Micronauts but that’s a whole other story…