One of the big arguments of the Comicsgate lot is that sales of comics have declined because women or black people are writing them, so obviously that’s meant a serious decline.
In the real world, there’s a variety of reasons why sales have declined (the fact sales of superhero comics from Marvel and DC aren’t in dispute, the reasons however are) from video games, the internet, and pretty much everything you can think of. There are no simple answers.
Yet we actually live in a new Golden Age for comics. I can walk into any bookshop, see a comics/graphic novels section and see a variety of comics in a mix of genres from a vast swathe of creators of all sexes and races, and as for sales figures it turns out things are a lot more complex than we all firstly assumed with the theory that sales figures have been flat for 20 years with that argument going into its own complex grounds.
Sales of superhero comics through the Diamond catalogue are probably in terms of numbers, around the same but now so split and fractured among different companies that the Big Two (Marvel and DC) don’t get the market share they did. Then there’s digital and there’s also the elephant in the room that is piracy. Plus there’s the real evidence that for the Big Two, sales have declined with a top seller barely scraping 100k per month at a time when superheroes dominate the cultural landscape.
The question that has to be asked isn’t ‘why sales have dropped’ but ‘why have Marvel and DC failed so pitifully when the potential market is so huge?’. That’s a question that has an answer and it involves the failure of the direct market mixed with the lack of talent/imagination of the companies themselves. That’s also a question answered in the next blog…