After months of building up tension and excitement the new Avengers film has a trailer and title, and behold the name is AVENGERS! er, Endgame?!
Marvel have been good in using the comics for titles, which apparently has been nice for ageing creators who’ve ended up with a nice cheque and indeed, the name Annihilation was being thrown around and it’s a good, final, dramatic name.
But nah, we get Endgame, which sounds so bland it should be the name of a cheap margarine rather than a film which will make billions of squillions because it’s following Infinity War and is the end of the first decade of Marvel’s rise from risk taker (and in 2018 it is forgotten how much 2008’s Iron Man was a massive risk) to being a money-making colossus that’s helped rewrite popular culture across the world.
So we get a name probably dreamed up by marketing men playing things safe, but it is now a thing and we have to live with this thing.
And all this is about a trailer that’s gloriously bleak and downbeat. Enjoy…