Evil Dead 2 is one of my favourite films. It is an almost perfect sequel but when it came out in cinemas here in the UK it wasn’t anything like the success the first one was which was a shame. The first Evil Dead ran in parts of the UK for years, with it running in Glasgow in various cinemas for five years.
The second one suffered from the wave of censorship still washing over the UK and also I don’t think people outwith of the fans got it, but time has shown it to be a classic. It did however have a great marketing campaign here in the UK with Raimi working his arse off in terms of publicity, and this advert with Jonathan Ross just sums up the campaign well, and sets expectations for what you’re going to see.