Japan’s Resident Evil Village ad campaign is genius

Resident Evil Villiage or RE8 was released this week to much acclaim but the advertising campaign in the UK, and much of the world was what you’d expect with scary adverts playing up the usual aspects of the game. Meanwhile in Japan they were for a bizarre, and quite wonderful campaign with all the main baddies of the game featured as puppets. It is quite brilliant.

Enjoy.

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