In my last blog I spoke about whether comics sales had declined, and laid out the question ‘why have Marvel and DC failed so pitifully when the potential market is so huge?’ and said the failure of the direct market with a mix of talent/imagination being in short demand being blamed for this. I’m only partly right as the blame also lies with the big companies who act often like thugs from a Warner Brothers 1930’s gangster film.
Hyperbole right? Well not really. The entire comics industry was forged in the world of mobs and gangsters as laid out in Gerard Jones’s excellent book Men of Tomorrow: Geeks, Gangsters, and the Birth of the Comic Book. Indeed as late as the 80’s, the mob had a hand in the distribution pie as Jim Shooter points out in his blog.
But the direct market came along, shifted the focus of distribution from newstands to specialist comic shops, the mob were gone, and for a while it seemed like the crooks and charlatans running the industry were gone, or at the very least, reduced to a handful and the business became professional. Some creators even became famous outwith the comics bubble and some even became very rich by finding a formula and selling it to film or television to be developed. However creativity was reduced as companies moved away from being creator focused to being focused on developing ‘properties’ created by men and women paid little to nothing who if still alive, watch corporations and their executives grow fat and bloated from their work.
If this sounds bitter, it’s because this is a sad truth of the industry. There’s the tales told at convention bars in the early hours that aren’t able to be told in public for obvious reasons of publishers doing their best to wreck people. Some of these stories are leaking out as people die, or they’re being used as part of Howard Chaykin’s splendid Hey Kids! Comics!, which outlines the history of comics that’ll never be told on a Marvel or DC film making of documentary.
Comics, or at least the world of superhero comics, are not free of old-school gangsters, but they’ve been replaced by the thuggery of the corporation. Fans of the corporation and it’s ‘property’ are a thing now as they defend corporations against the sons and daughters of those creators who in many cases died in perjury. The corporations that are now Marvel and DC have chased away creativity for formula, as a whole as there is some diamonds in the rough.
So we have an industry whose works are more popular than at any time since the American comic book was born nearly a century ago, and an industry struggling to sell comics but both Disney and Warners see comics as farms for the real money in films, TV and merchandising. Yet there’s hope. The internet has opened up comics to more people, while creators who would never get a foot in the door of the Big Two are now making themselves known through self-publishing online. People are coming into the world of comics who love the medium and aren’t just speculators who won’t be around in a few years.
Things are getting better but right now the industry is suffering development pains, so it’s down to those who can to help guide things through to we all come out the other side better than the past.